Friday, March 14, 2014

Brand Focus: Etude House

Brand Focus: Etude House!
You've probably noticed me mention a brand by the name of Etude House in some of my previous posts, they're a Korean cosmetics and skin care company that I am absolutely in love with. After meeting the most adorable Korean girl at a work function last weekend and gushing about Korean cosmetics for a while I realized that this company is a bit of a hidden gem here in North America; they deliver quality products, adorable packaging and all for quite an inexpensive price tag. I figured it's high time I let you all in on the secret!

Lipsticks


Etoinette Crystal Shine Lipsticks in PPK002 and PPk003 - First of all; how freaking cute are the bullets they're in?! This was another purchase made strictly for the adorable packaging; the lipsticks themselves are a really nice creamy texture with medium colour pay off (I'll post swatches down below) but look quite vibrant when paired with a liner of similar tone, due to the creamy consistency they're not at all drying on my poor parched lippies.($5 + free S&H on eBay)

Dear My Blooming Lips Talk in PPk005 - I absolutely love the formulation of this one; lightweight and hydrating and it almost seems to flex with your lips so you don't get any feathering. I find it has medium to buildable colour pay off and is quite long wearing, not to mention this colour is amazing!! ($8 + free S&H on eBay)

Look at My Lips in #03 Celeb Pop Pink- This was a surprise favourite for me, I didn't think I'd love it as much as I do. It has a medium colour pay off, is super hydrating and feels like you're not wearing a thing! And this colour is amazing; kind of a coral pink colour! ($6.50 + free S&H on eBay)


Lipglosses


Dear My Enamel Gloss in EPK001 - This was the first lip product I purchased from Etude House and clearly you can tell by my collection it had a great impact on me! Similar in colour to MAC's Pink Nouveau, no sticky texture and a great strawberry scent, I'm in love with this! Click here to see why it's a staple in my bag and here to see what makes it such a beauty bargain! ($5 + free S&H on eBay)

Dear Darling Tints in Vampire Red and Real Red - The verdict is still out on how I feel about these, some days I love them and some days I'm not quite sold. What I love about these is they have an amazing cherry fragrance and great staying power with a bit of a stain effect to them, what I'm not sold on is the whole idea of lip tints in the first place. They're quite a thin texture which is what I'm not sure I like but they're not at all sticky or tacky which is nice. I find the Real Red shade to be a bit more wearable as the Vampire Red is quite a dark shade to be so sheer, might look great paired over top of a red lipstick to give it some extra staying power... ($4.50 +free S&H on eBay)

Color Lips-Fit in Magical Fit Pink - I wasn't quite sure what to expect when I ordered this but what I got was not at all what I wasn't expecting, am I making any sense yet? I thought this would be a gloss (you're probably asking why it's under the gloss category if it isn't in fact a gloss and the answer to that is: because I felt like it!) but it is more like a liquid lipstick. I was never really in love with the concept of liquid lipstick (I'd never tried them but hey, I fear change!) but this has sparked an interest. It has the same wonderfully shaped applicator that gives effortless application, it gives amazing colour pay off and my favourite part: it dries matte! It's a matte liquid lipstick that isn't drying on your lips and super comfortable to wear!!! Yes you read that right, such a thing exists and I'm sharing it with you my friends! ($8.50 + free S&H on eBay)


Purse Essentials


I featured both of these products in my What's in My Bag post so you can go check them out there but I will leave the prices for them down below!

Missing U Hand Cream in Peach Panda - $6 + free S&H on eBay; since my What's in My Bag post I've actually fallen in love with the lotion that it came with, initially it wasn't hydrating enough for my dry hands but now that we're out of the depths of winter it's great for an on the go refresher. I've also recently purchased the Pink Dolphin, Fairy Penguin and Harp Seal varieties of this because they're so stinking cute!

Kissful Lip Care Lip Scrub - $6.50 + free S&H on eBay

Sheet Masks


I Need U Alphabet Sheet Mask Set - I featured these on my Sheet Masks 101 post and since then have been gradually working my way through the alphabet and still very much in love with these! $42 + free S&H for the 27 piece set.

BB Cream


Precious Mineral BB Cream Cotton Fit in #2 Light Beige - This was the BB cream that got me into BB creams, I got a sample of it in one of my many Etude House purchases (now I totally get why they load you up with samples!!) and figured I'd give it a go and was hooked. I love that it comes in a squeeze tube so that nothing is wasted and it also has a pump to distribute the perfect amount to cover your whole face. Anti-Wrinkle, Brightening, SPF30, Whitening, and Anti-Darkening, this stuff made my skin glow like nothing else and felt like a thin veil of powder sitting lightly on my face as opposed to a thick cream, the only reason I switched brands was it was sold out when I ran out. $5.50 + free S&H on eBay.

Cleansers


This is a review on a couple of cleanser samples I got (they're big enough to get 3-4 uses out of each packet) and why I didn't buy full size versions of either of them.

Milky You One Step Cleansing Foam - This was a nice lightweight cleanser that worked into a great lather, was gentle on my sensitive skin and made for a great morning cleanse. Now why didn't I buy the full size version? I have quite dry skin and I found my face feeling tight right after cleansing, very tight, if you were normal to oily I think this would be a great choice for you but it was a little too astringent for my dry skin.

Baking Powder Deep Cleansing Foam - This cleanser is quite a bit heavier than the Milky You one, it goes on almost like a paste if your face isn't damp enough (rookie mistake) but lathers up quite nicely once you work a little water in. It has a bit of a gritty texture, I'm assuming that's the baking soda in it, that's a  great exfoliator as my skin was super soft and radiant after using it but is a bit too abrasive for every day use on my sensitive skin. It has a light citrus scent and it really feels like the baking soda opens your pores and scrubs them out (I had a mental image of the Scrubbing Bubbles television ad whilst washing my face). I received two samples of this and tried one a couple of weeks ago and really disliked it but after wearing a full face of make up all day I give it another try and was really pleased with the results. I may have to add this to my evening routine a couple nights a week on those make up heavy days, if you have oily skin this might make a great daily cleanser for you!











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